Why we visit showrooms?

IWe love being based in Shoreditch

written by Arran

At White Red, furniture isn’t just a final touch — it’s a key part of how we design spaces from the start. The right pieces help shape how a room works, feels, and comes to life. That’s why we make time to visit showrooms whenever we can.

Located in Shoreditch, we’re lucky to be surrounded by some of the best in the business. This week, we stopped by our neighbours at Vitra to explore new collections, revisit old favourites, and stay connected to what’s happening in the London design scene.

Being able to engage with materials, sit in the chairs, and understand proportions firsthand helps us make more informed choices for our clients. It’s also a chance to spot trends and have real conversations with suppliers.