Virgin HQ

Location: Fitzrovia, London
Sector: Office / Commercial
Year: 2024
Size: 24,000 sqft
Client: Virgin Group

Hello London! Hello, new HQ! A design that speaks to wellbeing, inclusivity, and flexibility

Whitfield Studios, steeped in music history, has been transformed into Virgin Group’s vibrant new London headquarters by White Red Architects. This four-storey space blends Virgin’s innovative culture with the legacy of legendary artists like the Rolling Stones, Madonna, and Amy Winehouse.

The design preserves the character of the studio’s clay tile ceilings and brickwork, adding curving motifs inspired by vinyl records to honour its musical roots. Each floor is tailored to specific work styles, with social spaces for collaboration, serene areas for focus, and accessible features like height-adjustable desks and contrasting finishes.

Sustainability was at the core of the renovation, achieving an EPC A rating with sustainable energy, natural materials, and thoughtful reuse of furniture. The inclusion of outdoor spaces, skylights, and air-purifying plants creates a harmonious connection to nature.

Drawing inspiration from the site's history, materials and colours were chosen that reflect the original design intent. Fluted timber panels were used throughout to create a cohesive design language. The new roof terrace offers a contemporary outdoor space that complements the building's historical context.

Whitfield Studios is now a dynamic workplace that celebrates Virgin’s identity while honouring its storied past, fostering creativity, inclusivity, and wellbeing for its 400 team members.