What’s in a name? For us, everything. ‘White Red’ developed from the distinctive red pen on white paper that we use to sketch out our ideas and notes. It is now the thread that connects all of our visual output as a practice, marks us out and nods towards our values – recognisable, disruptive, memorable.

We spent several years building up our business with new projects and bringing our collective experience working for large-scale architecture firms. The story of our creation is a message that permeates everything that we do - explorative and playful with a strong commercial head. Our ambition is tireless, but we are not pretentious. Our processes are thoughtful, we believe this enables good design. For us, the most important thing is to always challenge convention, and always challenge ourselves.